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     Wild Dakota is a group of passionate outdoor enthusiasts who intend to share their wealth of knowledge to help keep kids in the outdoors, raising invasive species awareness by being stewards of the land, all while projecting a positive & professional image in every venture we are involved with. WD is involved with organizations such as the PDR youth deer hunt, which gives disabled youth access into the field, & SCI’s youth hunter safety program. Co-owner LaVerne is the president of the South Dakota Chapter of the Outdoor Adventures Foundation, taking youth with life-threatening diseases & combat wounded veterans on outdoor adventures of a lifetime.
     Not only does Wild Dakota believe and support all these organizations but Jeffrey created  WD’s (KKIDS) Keeping Kids In outDoor Sports Foundation.  This foundation goes to fund multiple events that are all geared at helping the youth to stay in the outdoors.  All of Team WD are eager to share their memories of outdoor adventures with the youth and in turn, help them create memories of their own. 
     Jeffrey and LaVerne Boer have assembled a team of talented individuals, all of whom bring unique skills to benefit the team and all organizations which they support.


Head to Garretson Gun Club's Rifle Range and site in your new Vortex Scope!  We use and trust the industries best optics in the field when filming our program with unheard of warranty and customer service from Vortex the Force of Optics!

Since 1986 we have been and remain an American Owned, Veteran Owned, Family owned and operated business of hard-working folks located here in south central Wisconsin.

Dan and Margie Hamilton, the original and current owners, moved to Middleton, WI in 1986 and started a small outdoor retail store. The business was started on the belief that if you focused on the customers and helped them achieve their goals with fast, friendly, personalized service that the bottom line would take care of itself. The business grew and evolved over time and in 2002 Vortex Optics was established. Starting with Dan and Margie and now over 100 American team members strong, we work diligently day in and day out to give you the best products and service in the optics industry.

All of our products are designed, engineered, pre-inspected and serviced in our modern facility to ensure you receive the best products and service for your hard earned dollar. We have dealers located throughout the US, Canada, United Kingdom, Europe, South Africa, Australia and elsewhere. We attend all major trade shows in the hunting, tactical and birding/observation markets.

We're open Monday through Friday and are on call to serve your needs.

Advertise with Wild Dakota

      A new nation wide survey, conducted for the Congressional Sportsmen Foundation and the US Fish and Wildlife Service, found support for hunting and fishing has remained strong over the past decade with 3 out of 4 americans approving of legal hunting and more than 9 out of 10 approving of recreational fishing.  Advertise with us packages starting at under $9 a month! Get your message out to the most loyal audience in the world!  Contact us for more information!

WD Video Trailers

 Watch Wild Dakota video trailers!  Several different productions all about the money shot.  After all that's what gets the heart  going!

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