The first hurdle the show encountered was deciding on a name. Jeff and Vern’s first thought was; Wild Outdoors, a logical choice except that it was already taken. South Dakota is a diverse state with many different backgrounds, a strong Christian atmosphere and, a large population of outdoorsmen. The team wanted the title not only to capture the meaning of the program but the spirit of the group. Jeff recognized these facts and suggested Wild Dakota as the new name, the team voted unanimously. The name Wild Dakota by definition is...
wild ..."a natural state of existence"
dakota ... "friends, family, allies"
Wild Dakota ... "the celebration of existence of us and nature, creating memories
of a lifetime to be shared with friends, family, and people of like interests!"
“Vern’s Video” was going to be on the line taking all of it’s equipment and doubling its use for producing Wild Dakota as Jeff's ideas and dreams would shift Vern's Video into different directions, Vern himself would become the backbone (financial support) upon which the show would stand. The reality of television slowly began to sink in and the team’s next move was to select a time slot. During the this process several polls were taken and, finally 7:30 a.m. was chosen to allow both non-church and church goers the opportunity to enjoy the program. To secure their time slot the guys were forced to sign a contract obligating them to the deal and to start broadcasting within one year. Believing they had everything needed to start filming the contract was signed. Jeff contacted his customer turned financier, and was let down in a big way, finding the man all talk and no money. It was a dark time for the Wild Dakota team, spirits were at an all time low.